Open gemini.google.com, sign in with the personal Google Account that manages your Business Profile, ask Gemini about your profile and follow the on-screen prompt to connect the app. It only works if you own or manage exactly one verified profile and have Keep Activity turned on. Search Engine Journal reports Google announced the connection on June 10, 2026, and Google's October 20, 2026 post on new Gemini tools for small business owners lists it among the Google tools Gemini can connect to. This guide gives the requirements, the steps, the first prompts worth running, and what to read before Gemini changes anything the public sees.
News for owners. By Chleb AI Editorial (AI-assisted). Published 2026-11-01. 6 min read.
On October 20, 2026 Google published "New Gemini tools for small business owners". It says: "We're also making it easy to connect Gemini to Google tools like Google Business Profile, Google Ads, and Google Workspace." It also lists Adobe, Canva, Dropbox, Shopify, Wix, Zoho and Xero as third-party connected apps.
Google says the business landing page, the marketing and finance skills and the new connected apps "are beginning to roll out in the coming days globally for all Gemini app users." That quote covers the business landing page, the skills and the new third-party apps, and it is dated October 20, so treat the rollout as still in progress. The price is not stated in the announcement, and the Business Profile help page quoted below does not mention a charge.
The announcement describes one owner who uses "a connected Google Business Profile" between shifts "to track local search and Maps performance". Google does not publish results from that example, and this post does not treat it as evidence of any ranking change.
1. You are "an owner or manager of only one verified Business Profile on Google." An owner or manager with access to more than one verified profile is not eligible, per Google's Business Profile help page.
2. You are 18 or older.
3. You sign in to the Gemini web app with a personal Google Account linked to the profile. Google says the feature "isn't available if you sign in with a work or school Google Account."
4. Keep Activity is on. Google says "Gemini can't connect to Google Business Profile when this setting is off."
The feature works at gemini.google.com only, according to the same page. Search Engine Journal adds a fifth condition that Google's help page does not state: the Business Profile features roll out globally "excluding the EEA and UK", and the announcement "doesn't mention availability plans for the EEA or UK." Keep Activity is a Gemini setting; the help page links myactivity.google.com/product/gemini and gives no steps for turning it on. Not sure how many profiles you manage? Open business.google.com while signed in and count the listings; an old second listing blocks requirement 1. If you run three locations from one login, requirement 1 rules you out for now, and the help page gives no workaround.
1. Go to gemini.google.com.
2. Sign in with the same Google Account you use for your Business Profile.
3. Ask Gemini about your profile. If it does not use the Google Business Profile app on its own, add @Google Business Profile to your prompt.
4. If the app is not connected yet, Gemini offers you the option to connect it.
5. Follow the on-screen instructions.
To undo it, Google says you can "connect and disconnect the Google Business Profile app at any time" in your Connected Apps Settings at gemini.google.com/apps. The help page does not list separate disconnect steps beyond that.
If you are eligible, the page also describes a business notebook: select Connect, then enter or confirm your website URL. It is named after your business and appears under Notebooks in the sidebar.
1. Update your profile. Google lists business hours, food menus, media, business attributes, contact info and social links, action links such as ordering, reservations or appointments, and location details.
2. Work with customers in public. Gemini can show ratings and reviews, draft or delete review replies, and create, schedule, publish or delete Update, Offer or Event posts.
3. Report. It can analyze performance metrics, which Google lists as impressions, website clicks, direction requests and bookings, and review the search keywords people used.
The help page lists the requirements above as its only limits. It contains no warning about reviewing edits or replies before they publish, so that step is yours.
Google's help page gives example prompts. These ask Gemini to show information rather than change it, so they let you see what Gemini sees in your profile before you ask it to edit anything.
1. "Show all the contact information on my profile". Check the phone number against the one on your truck or door. A wrong number here sends calls to the wrong place, and no phone answering setup fixes that.
2. "Show all the links on my profile". Confirm your booking or appointment link opens the right page.
3. "Review all my business attributes". Look for anything that no longer describes you.
4. "Show me my performance metrics for the past month". Write the numbers down. They are your baseline for judging anything you change later.
Then try "Summarize my recent reviews". Google lists it as an example prompt. Read the summary against three reviews you open yourself, so you know whether it matches what customers wrote.
Edits to your profile and replies to reviews are visible to customers and to Google. Google's guidelines set rules that a casual prompt can break.
1. Name. Google says "Your name should reflect your business's real-world name" and that unnecessary information in it "could result in the suspension of your Business Profile." Do not ask Gemini to improve your business name with a service or a city.
2. Hours. Google says to "Provide your regular customer-facing hours of operation." Keep holiday and storm closures accurate, since a wrong hour sends a customer to a locked door.
3. Address. Google says to "Use a precise, accurate address and/or service area" and that "If you're a service-area business, you should hide your business address from customers." A Tampa plumber who works from a home garage should check this setting before editing location details.
4. Review replies. Read each draft before posting. Search Engine Journal says "AI-drafted review responses still represent your business once published, so each one needs a read before it goes out." Google's help page gives no such step.
Google's help page refers data handling questions to the Gemini Apps Privacy Hub. Read it before you connect a profile that holds customer names in reviews.
Google does not say so. Its Business Profile help states that local results are "mainly based on relevance, distance, and popularity," and that "Businesses with complete and accurate info are more likely to show up in local search results." It also says "There's no way to request or pay for a better local ranking on Google."
What Gemini changes is the effort of keeping the profile complete and accurate, and of answering reviews. Google says "More reviews and positive ratings can help your business's local ranking." Distance you cannot change.
A reasonable plan: connect it, run the four read-only prompts, fix what is out of date, then check your impressions and direction requests a month later against the baseline you wrote down.
The Gemini connection is Google's feature and you set it up in your own Google account. Chleb is not part of it. Chleb's local SEO and website work, including Business Profile cleanup, is quoted on a call at chleb.ai/tampa/seo, and its AI receptionist handles the calls that a correct profile sends you.
Written with AI assistance. Every factual claim links to its source above. Illustrations are AI-generated, not photographs; cover cards are set in type; charts and diagrams are built from the public data they cite. This is general information, not legal, financial or tax advice. Found an error? Tell us at chleb@chleb.ai or through the contact page and we will correct it and note the correction on this page.
The announcement does not state a price and the Business Profile help page lists no charge. Check your own Gemini plan page if the option does not appear.
Check the four requirements: exactly one verified profile, age 18 or older, a personal Google Account rather than a work or school one, and Keep Activity turned on. Search Engine Journal also reports that the features are released gradually, and excluded the EEA and UK at launch.
Google lists drafting and deleting review replies among its functions. The help page gives no review step before publishing, so read every reply first.
Yes. Google says you can connect and disconnect the app at any time in Connected Apps Settings at gemini.google.com/apps.